WORK IN MOTION

Capturing EPACK’s work, projects, and activities through powerful video storytelling.

  • Service Modular ACF field groups for video data, layout control, and metadata
  • Client Epack Prefab Technologies Limited
  • Live Date February 2023
  • Technology WordPress, Custom Theme, ACF Pro, JavaScript, CSS, Google Tag Manager

Brand Overview

Building a Modern Video-First Platform for Content & Activities

Epack Video is a dedicated video-based platform showcasing company work, activities, and media content in a structured and engaging format. The platform is designed to highlight video content as the core experience while ensuring performance, usability, and scalability.

The objective of this project was to design and develop a modern video-centric website using a fully custom WordPress theme powered 100% by ACF Pro. Special focus was placed on performance optimization, SEO readiness, analytics integration, and advanced video-specific features such as view count display and user interaction on single video pages.

The Challenge

Delivering a High-Performance Video Platform Without Compromising UX

Building a video-focused website comes with unique challenges, especially when performance and user engagement are critical.

Key challenges included:

  • Managing video-heavy content while maintaining fast page load times

  • Creating a modern, distraction-free design centered around videos

  • Implementing dynamic video view counts on the frontend

  • Enabling user interaction through replies on single video posts

  • Ensuring proper SEO and analytics tracking for video content

The challenge was to balance rich media delivery with speed, scalability, and usability.

The Solution

ACF-Powered Custom Development with Video-Centric Features

A fully custom WordPress theme was developed using 100% ACF Pro, allowing complete control over layouts, data handling, and video presentation without relying on page builders.

Key solutions implemented:

  • Modern, video-first UI design optimized for content visibility

  • Custom ACF-based video management system

  • Dynamic video view count displayed on the frontend

  • Reply functionality on single video posts to boost engagement

  • Google Tag Manager integration for tracking views and interactions

  • Yoast SEO configuration for optimized metadata and indexing

  • Page speed optimization to ensure smooth playback and navigation

This approach delivered a fast, scalable, and feature-rich video platform.

Results & Impact

The Epack Video platform now delivers a fast, engaging, and scalable video experience with enhanced user interaction and performance.

3× Faster

ACF-Powered Custom System

Improved load times and smoother navigation through performance-focused development and optimized media handling.
100%

ACF-Powered Custom System

Fully dynamic content management using ACF Pro, enabling flexible layouts and easy control over video content.
UX

Enhanced Video Engagement

Frontend video view counts and reply functionality increased user interaction and content visibility.
SEO Ready

Video-Friendly SEO Structure

Optimized metadata, structured content, and Yoast SEO configuration improved search visibility for video content.

Looking to Build a High-Performance Video Platform?

From custom video-centric design to advanced ACF development, SEO, analytics, and speed optimization, we build scalable media platforms that engage users and perform.

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