Boon Advertising – Corporate Gifting Platform

Boon Advertising is a UAE-based corporate gifting company offering a wide range of premium promotional and customized gifting solutions for businesses. The goal of this project was to design and develop a modern, scalable, and performance-focused website that delivers a seamless product browsing experience without relying on WooCommerce.

We built a fully custom WordPress solution using ACF Pro, Gutenberg, and Spectra blocks, with a bespoke product architecture that feels as powerful as WooCommerce but remains lightweight, flexible, and easier to manage for the client. The result is a fast, SEO-optimized corporate gifting platform designed for high conversion and long-term scalability.

The client faced several challenges with traditional eCommerce solutions:

• WooCommerce felt heavy and restrictive for their specific product workflow
• Poor performance on product-heavy pages
• Limited flexibility in product presentation and filtering
• Difficulty managing large product catalogs with custom layouts
• Need for a premium, corporate-focused design rather than a generic eCommerce look
• Requirement for advanced tracking and analytics without slowing down the site

Additionally, the website needed to target B2B corporate buyers, where clarity, speed, and trust are more important than typical consumer eCommerce features.

We designed and developed a 100% custom WordPress solution tailored specifically for corporate gifting businesses.

Key Highlights of the Solution:

• Designed a fresh, modern UI aligned with Boon Advertising’s brand identity
• Built a Custom Product CPT instead of WooCommerce for better control and speed
• Created WooCommerce-like product pages using ACF fields and Gutenberg blocks
• Implemented AJAX-based category filtering on archive pages
• Developed AJAX pagination without page numbers (/page/2, /page/3) for smooth UX
• Added WOW animations for subtle, professional motion effects
• Integrated Google Tag Manager for conversion and behavior tracking
• Optimized the site structure for SEO and Core Web Vitals

This approach delivered a highly flexible backend for the client while maintaining an ultra-fast, conversion-focused frontend experience.