A modern digital platform celebrating India’s language, literature, and cultural heritage

The Hindi Magazine - Bharat ki Sabhyata, Sanskriti Aur Sahitya

  • Service Website Redesign & Development, UI/UX, Performance Optimization, SEO, Analytics Integration
  • Client The Hindi Magazine
  • Live Date August 2024
  • Technology WordPress, Custom Gutenberg Theme, ACF Pro, JavaScript, CSS, Google Tag Manager

Brand Overview

Preserving Culture Through Modern Digital Experience

The Hindi Magazine is a digital publication dedicated to Indian civilization, culture, literature, and contemporary thought in the Hindi language. The objective of this project was to modernize the platform with a high-performance, scalable WordPress solution while preserving its editorial depth and cultural essence.

We redesigned and rebuilt the entire website with a custom Gutenberg-based theme to improve readability, content discoverability, performance, and long-term scalability—without relying on heavy page builders or plugins.

The Challenge

Challenges in Scaling a Content-Heavy Hindi Publication

The existing website faced multiple challenges:

  • Outdated UI with poor mobile and reading experience

  • The previous website faced multiple challenges including slow page load times, limited content discoverability, and a rigid navigation structure that made it difficult for readers to explore categories and featured articles.Additionally, managing large volumes of editorial content and presenting it in a clean, structured, and mobile-friendly layout was a major requirement for long-term scalability.

    Limited content organization for large volumes of articles

  • No scalable system for mega menus and category navigation

  • Performance issues affecting Core Web Vitals

  • SEO structure not optimized for long-form editorial content

  • Analytics and tracking were not properly configured

The biggest challenge was handling a content-heavy Hindi publication while keeping the site fast, clean, and easy for editors to manage.

The Solution

A Custom-Built Editorial Platform with Performance at Core

We designed and developed a 100% custom WordPress theme using ACF Pro and Gutenberg, tailored specifically for editorial workflows. A fully custom mega menu system was built using ACF Pro, allowing flexible control over categories, featured posts, and editorial highlights—without relying on third-party plugins.

The platform was optimized for speed, SEO, and accessibility, ensuring readers enjoy a seamless experience across devices while editors benefit from an intuitive backend.

We delivered a fully custom WordPress solution focused on performance, editorial usability, and SEO.

Key solutions included:

  • Complete UI/UX redesign optimized for Hindi readers

  • 100% custom Gutenberg theme using ACF Pro

  • Custom Mega Menu built via ACF Pro (no plugin dependency)

  • Structured content layouts for news, articles, opinion, and features

  • Optimized typography and spacing for long-form reading

  • Clean SEO architecture with proper headings, schema readiness, and internal linking

  • Lightweight animations to enhance engagement without hurting performance

Results & Impact

The redesigned platform significantly improved performance, usability, and content engagement while providing a scalable foundation for future growth.

3× Faster

Performance

Significant improvement in page load speed through optimized assets, clean codebase, and performance-focused architecture.
+60%

SEO Optimized (Visibility)

Improved organic search visibility with SEO-optimized structure, clean URLs, and enhanced metadata handling.
100%

Custom Mega Menu

ACF-powered mega menu allowing dynamic editorial control without plugins, improving content discovery.
UX

Mobile-First Design

Enhanced reading experience across mobile and desktop with improved typography, spacing, and layout hierarchy.

Planning a Content-Heavy or News Website?

We design high-performance, SEO-optimized WordPress platforms for publishers, magazines, and content-driven brands.
If you need a scalable editorial website with custom features and lightning-fast performance, let’s talk.