The Ultimate Resource for Holistic Health and Wellness Information

Building a High-Performance Digital Platform for Health & Wellness Content

Unanica is a comprehensive health information website dedicated to promoting overall well-being through reliable, easy-to-understand content. Covering a wide range of topics—from nutrition and fitness to mental health and preventive care—the platform is designed to support informed lifestyle choices.

The goal of this project was to design and develop a modern, scalable website that delivers content efficiently, performs well across devices, and follows strong SEO and analytics best practices. The website was built using WordPress Gutenberg with Spectra, powered by a custom theme, and optimized for speed, discoverability, and user engagement.

Managing Content-Heavy Pages Without Compromising Performance or SEO

As a health information platform, Unanica required a structure capable of handling large volumes of educational content while remaining fast and user-friendly.

Key challenges included:

• Organizing diverse health topics into a clear, intuitive structure

• Maintaining fast load times across content-rich pages

• Ensuring SEO compliance for health and wellness content

• Implementing accurate tracking for content engagement

• Creating a design that supports readability and trust

The challenge was to balance content depth with performance and accessibility.

Custom Gutenberg-Based Development with SEO & Performance Optimization

A custom WordPress theme was developed using Gutenberg and Spectra blocks, allowing flexible content layouts while keeping the website lightweight and fast.

Key solutions implemented:

• Clean, readability-focused UI for long-form health content

• Modular Gutenberg blocks for scalable content publishing

• Page speed optimization through optimized assets and clean code

• Google Tag Manager integration to track user behavior and engagement

• Yoast SEO configuration for optimized metadata, indexing, and sitemap structure

This setup ensures Unanica remains scalable, search-friendly, and easy to manage.